Privacy Notice
Summary
This Privacy Notice tells you how we use your personal information when you engage with us. This includes how we collect, use and share your information where appropriate. This may be when visiting our website (fluidity.it) or by communicating with us (“Fluidity”, meaning Fluidity IT Ltd, UK company number 08373485) by other means.
Personal Information We Collect
When you visit our website, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to us, and information about how you interact with the website. We refer to this automatically collected information as Device Information.
We collect Device Information using the following technologies:
- Cookies are data files held on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- Log files track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.
Additionally when you contact us through the website, we collect certain information from you, including your name, email address, and phone number. We refer to this information as Contact Information.
When we talk about Personal Information in this Privacy Notice, we are talking both about Device Information and Contact Information.
How do we use your Personal Information?
We use the Contact Information that we collect generally to fulfil any requests that you communicate with us through the website (including processing your request, and providing you with quotes, invoices and/or other expected information for typical business services). Additionally, we use this Contact Information to communicate with you, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our news, blog posts, products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
If you have purchased products or services from us, you also have access to see where we hold your personal data to fulfil these obligations to you. This information is provided under our Customer Personal Data Policy and Customer Information Security Policy, and is not detailed here as this is not public information. Please ask us for this information if you are a customer.
Sharing your Personal Information
For the purposes of delivering our services, we may share your Personal Information with third parties. For example, we use a number of online tools to manage our services, which our customers are welcome to receive further information regarding.
We also use Google Analytics to help us understand how our customers use the website -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Facebook - https://www.facebook.com/settings/?tab=ads
Google - https://www.google.com/settings/ads/anonymous
Bing - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, under the GDPR, you have certain rights to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, please note that we are processing your information in order to fulfil contracts we might have with you (for example if you place an order with us), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States, but always in keeping with the requirements of the GDPR and UK Data Protection Act 2018.
Data Retention
When you communicate or request products or services from us, we will maintain your Contact Information for our records unless and until you ask us to delete this information, or identify that we no longer have any need to maintain this information for any expected purpose or legal reason. If you request for us to delete information we hold relating to you but we identify other legal reasons why we are required to keep it, your data will not be deleted.
Changes
We may update this Privacy Notice from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@fluidity.it.